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Score FREE Chipotle during the Superbowl on February 8th! In lieu of airing a commercial during the big game, Chipotle will spotlight its real value proposition with a one-time drop of up to $1 million in free entrée codes, delivered via a :30 Instagram Reels video when an AI-generated ad airs after halftime and before the third quarter.
As AI-generated commercials dominate screens on game day, Chipotle will debut a one-time :30 video on Instagram Reels, titled “The Chipotle Realest 30,” featuring a text-to-claim code. The first 100,000 fans to text the code to 888222 will receive a free entrée.